As seen from the results, this was a very successful campaign with engaging, aesthetic and importantly authentic content. There were high click-through rates throughout, especially on the reminder story. The shorter and snappier the content, the higher the engagement we saw which is consistent with current research around attention span.

The brief was to raise awareness of VoucherCodes Black FriMAY campaign and drive traffic and engagement via link clicks to the website. We therefore carefully identified and hand-picked suitable influencers with strong insights to provide the best results. In addition, the approach of deliverables was thought out to ensure that we re-engage audiences.