We briefed each influencer to share their route to the Bierschenke and highlight the ease of access. During the evening, we ensured that each influencer captured all key elements of the evening (e.g. food, beer, location, people, entertainment). 

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A fantastic evening!

We re-engaged with influencers within the Paulaner network that we had built to date, whilst also inviting new, London-based male influencers.