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We secured influencers with a high male following that enjoy drinking responsibly, but also share lifestyle and travel content which appeals to Paulaner’s audience.
From the first invite to the last beer, we ensured that each experience was filled with Paulaner moments. This resulted in natural and eye-catching content being shared.
Paulaner was heavily involved in the Munich Oktoberfest and wanted to be the beer, experience and location of choice for those attending from the UK. They also wanted to raise greater awareness of Oktoberfest.
PAULANER
2+ Million Impressions
1.6 Million Combined Reach
40+ UGC Captured
A Suite Of Social Media Assets
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