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10+ Influencer Network
22.1+ Million Combined Reach
We devised a long-term strategy to run across the summer that constantly put Calypso in front of the Gen Z population. We then briefed trending influencers on TikTok with high Gen Z audiences to incorporate Calypso into their engaging content and boost their engagement rate and virality.
Calypso were moving into the UK market and required mass exposure, awareness and association with trending influencers.
Being part of a highly competitive sugar drinks market and heading into the demanding summer season, Calypso needed to be the choice in the Gen Z UK market.
CALYPSO
100% Post Rate
64 TikTok Videos Created
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